You’ve finally got a meeting with a Decision Maker! Congrats! Now, make the most of your opportunity and deliver The Optimal Pitch by following these ten tips:
10 – KNOW YOUR TARGET – Who is your primary audience?
9 – DO YOUR RESEARCH – Know the Decision Maker’s needs and concerns.
8 – BE PREPARED – Know your content and anticipate questions.
7 – DON’T WASTE TIME – Hone and practice your pitch until it is concise and persuasive.
6 – LISTEN – To any feedback offered, register and adjust your pitch.
5 – BE FLEXIBLE – Be able to relay the key elements of your pitch in whatever time is available.
4 – DON’T ARGUE – It’s not a debate: acknowledge concerns, solve problems.
3 – BE COLLABORATIVE – Involve the Decision Maker, make it a true dialogue.
2 – BE BOLD – Take risks, be different, be original.
1 – NEVER PITCH IN A WASHROOM – Just no.
Good Luck!
Kevin Wright