How do you know if your pitch is working?
Is it engaging? Will it connect with the Decision Maker?
A successful pitch always puts its audience first.
How do you do that? Easy: road test your pitch! Do a dress rehearsal before you pitch your project in front of a Decision Maker. In fact, take your pitch out on the road as often as you can.
Deliver your pitch to friends, family, colleagues…anyone who will listen. Watch their reactions closely as your pitch unfolds.
Do they look captivated? Bored? Confused? Ask them which parts of your pitch didn’t make sense to them. Which parts were too long? Too short?
You derive a double benefit from these informal rehearsals:
You get valuable feedback to improve and hone your pitch;
You get to practice your pitch, internalizing it and making it more natural.
Embrace the feedback! Everyone may have a different opinion, but take note if the same concerns keep coming up. Now is the time to modify your pitch; make it stronger, leaner, more impactful.
Don’t be afraid to Road Test Your Pitch to take it to the next level!
You’ve finally got a meeting with a Decision Maker! Congrats! Now, make the most of your opportunity and deliver The Optimal Pitch by following these ten tips:
10 – KNOW YOUR TARGET – Who is your primary audience?
9 – DO YOUR RESEARCH – Know the Decision Maker’s needs and concerns.
8 – BE PREPARED – Know your content and anticipate questions.
7 – DON’T WASTE TIME – Hone and practice your pitch until it is concise and persuasive.
6 – LISTEN – To any feedback offered, register and adjust your pitch.
5 – BE FLEXIBLE – Be able to relay the key elements of your pitch in whatever time is available.
4 – DON’T ARGUE – It’s not a debate: acknowledge concerns, solve problems.
3 – BE COLLABORATIVE – Involve the Decision Maker, make it a true dialogue.
2 – BE BOLD – Take risks, be different, be original.
1 – NEVER PITCH IN A WASHROOM – Just no.
How to make the most of your time with a Decision Maker?
Find out at my upcoming session: “Banff 101: How to Deliver the Optimal Pitch” Sunday June 10th at 1:30 PM Cascade Room, Fairmont Banff Springs Hotel.
The Optimal Pitch is coming to the world-renowned Banff festival (June 10th – 13th)!
Stay tuned, details to come.
How to create and execute a SMART pitch that is informed by the Decision Maker’s POV.
What makes a pitch “SMART”? It has to be: